Experts from Yvette Subramanian of CITRIS.
There are a growing number of persuasive technology apps and systems
that aim to make individuals (and therefore society) healthier, greener,
more financially sound, smarter, happier, and so on. Analysis of such
technologies often focuses on the aggregate results, for example the
total percentage of residential electricity saved across households.
However, an aggregate focus misses important aspects of the behavioral
responses at an individual level. This talk focuses on experiments and
models that examine behavior at the level of the individual, and
demonstrates how such analyses could guide the effective design of
behavior change technologies and better predict their impacts on
different users' segments.
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